Dr Beckman produces a really smart range of specialist cleaning products, sold through the major multiples.

They operate in a category that is dominated by feature led marketing.

We worked with the client team to redefine the role of the brand – resulting in a new brand attitude, centered on empowerment, aimed at savvy housewives.

The results were instant across the whole range. Which not only improved the bottom line, but helped deepen those all important relationships with retailers.