Museums have come a long way from simply being places to exhibit things of interest. They are far more experiential nowadays; none more so that MOSI. However, not many museums apply this principle to their marketing.

MOSI’s Body Worlds event gave us the first opportunity to change this. In taking Bodyworld’s to the street, we enabled people to experience the event for themselves.

The result was an unprecedented demand for tickets, which resulted in the event being extended well beyond its original timescale.

And extending an event means more sales for MOSI.